Your company has a website, complete with attention-grabbing copy that contains just the right amount of keywords, professional photography, a good linking strategy, and a contact form so that people can easily reach out to you. You think you’re all set, right? Not so fast! If you want to keep attracting visitors to your site, you have to make periodic updates to your site.
Add Fresh Content to Your Website to Keep Visitors Coming Back
If people come to your site and see the same things over and over—no new blog posts, outdated content, and no indication that you’re even there for support—eventually they will stop visiting. How can you avoid this happening to you? Follow these five suggestions to keep your site on the top of your potential customers’ radar.
1. Add a Blog and Post Consistently
Blogs are very important to the viewership of your site. According to HubSpot, one new blog post each month increases your inbound leads by about 70 percent. Blogs don’t have to be long, but they do have to be packed with information or education, and shouldn’t be a sales pitch for your product or service. Offer your customers a little bit of your expertise, and then make sure they know how to reach out for more.
2. Add Photos
This is especially important if you are in an industry that lends itself toward the visual, like interior design, landscaping, or anything food-related; however, photos and graphics are great at grabbing attention in general. Look at photos as a way to show off the fabulous work you do without offering an obvious sales pitch.
As an added bonus, when you optimize your images by including keywords in your image title and alt text, your SEO will benefit.
3. Add Videos
Videos can work in much the same was as blogs do. In fact, sometimes they are even called vlogs. Offer information, educate your customers on what you do, or demo your products, and then end the video with clear instructions on how people can get in touch with you.
One important note here: DO NOT set your videos to autoplay as soon as someone opens your site. This can be very annoying to some people, and if your potential customers are in a place where it is inappropriate to watch video (their work cubicle, for example) they may get frustrated at the sound and click away quickly.
4. Add New Offers
Offer your customers some new and different value each month. It could be a percentage off a service, a buy one get one value, or a free eBook or white paper on a topic of interest when they sign up for your email list. Be sure you make the offer clear so customers know what they are getting, what they have to do to receive it, and when the offer ends. Your clarity at the start will save a lot of confusion later.
5. Add Resources that Support Your Partners
Maybe your product or service is closely linked with another product/service that you don’t offer. Show your customers where they can go to get what they are looking for. This could be a great strategic partnership with you and another company. Most importantly, however, your customers will be happy that they don’t have to search for related products or services because you’ve done the work for them! It will make you memorable and keep your customers coming back for more.