What Pages Should a Website Have
Learn about the important pages you should have on your WordPress website to showcase your experience, establish credibility, and gain visitor trust.
Learn about the important pages you should have on your WordPress website to showcase your experience, establish credibility, and gain visitor trust.
With a bit of research, observation, and communication, you can create high-converting sales pages that overcome your audience's sales objections. Learn how!
Even if you do not create your own images or use your own photography, you can still create a unified, branded look on your website with stock images. You just need to keep some basic design principles in mind, and that's what we'll cover in this post.
Support for the Classic Editor plugin will ended on December 31, 2021. This blog post reviews why you should make the switch now to the WordPress block editor, Gutenberg. See the benefits, flexibility, and customizability you’ll gain with our examples, and learn how Mai Theme leverages the block editor, custom block types, and more to help you create a stunning, professional, and unique website with ease.
A lot of people struggle with taking the plunge and launching their brand redesign or new website. We get it, making it live and public to the world is scary. You may worry you missed something or that it could be better. And honestly, that’s probably true. But wait! That shouldn’t stop you from launching …
Learn the most important artist website design elements you should have in mind when choosing a website theme and building your site.
Learn everything you need to know about how to design the perfect header that is clear, visually appealing, and user friendly (with videos, examples, and tutorials for Mai Theme 2.0).
This post explains what a minimal website design is, highlights the benefits, and describes how to create one on your own site.
What a Blog Was 20 Years Ago… I am going to start with a little perspective, because to understand how cool blogs are nowadays, you need to have experienced the early days. If you don’t care about my story, no problem. Skip down to the “What is a Blog” heading for the the more factual …
The snippet below may be used to customize the credit text in the site footer. Note: Below is the code to customize the credits text on your site. The code snippet should be placed into your theme’s functions.php file: add_filter('genesis_footer_creds_text', 'sp_footer_creds_filter'); function sp_footer_creds_filter( $creds ) { $creds = '© 2020 · <a href="http://mydomain.com">My Custom Link</a> · Built on the …
Coming up with new ideas for you blog can feel difficult after a while. Use these 14 tips to come up with new content ideas to make it easier.
In this post, we'll review why a content calendar is important, tools you can use, organization tips, and steps to creating your content calendar.
Why Should You Create Evergreen Content? Evergreen (or cornerstone) content is extremely important to your blog, because, as the name suggests, it stands the test of time. Invest time in evergreen content as part of your content marketing agenda; it’s well worth the effort. This type of content is always relevant and will consistently deliver …
Why aren’t your emails going into your subscribers’ Primary Inbox in Gmail? Can we stop emails going to Promotions in the future? While the Promotions tab isn’t as bad as the dreaded spam folder, it’s still not ideal for your emails to end up there. We’ve gotten this question a few times recently—surprisingly from established …
Everyone wants their site to rank the best it possibly can in search engines. Bloggers leverage SEO tools and webmaster tools, write high-quality unique content, and focus on building effective internal links to improve their SEO. Yet, duplicate content issues can still rear their ugly head to hurt website rankings. I frequently audit our website …
“Why is my banner zoomed in?”“Why is my head chopped off!?”“Why are my images blurry?” We get asked these questions all the time. So much, we realized we needed to give a detailed explanation of the importance of website image aspect ratios. We know it can be confusing, so with our explanations, analogies, and animations, …
Why Content Marketing is Essential If a tree falls in the forest and nobody’s around to hear it, does it still make a sound? The same kind of question can be asked of blogging. If you create content for your blog, but you don’t market that content, is anyone going to know about it? The …
Are you looking to redirect your existing WordPress posts and pages to a new URL? There might be several reasons for redirection, like you want to transfer your site or pages to a new domain, looking to change URLs for SEO, etc. If you are not sure what redirection is and how to do it, …
Ways to Make Money Blogging I’m often asked by people who don’t blog if you can make money blogging. The answer is yes, you can create a full-time job for yourself growing your own blog. But like any profession, it takes effort to earn a paycheck. It’s not a simple as choosing the perfect domain name expecting …
I will also share with you all of the steps we take to create content strategies for our blog and our customer projects at the end of this post. Done correctly, a content marketing strategy will help you improve your sales funnel and increase revenue. “What,” you ask, “content can help me make money from …
You've decided to create your own blog and may have even chosen a domain name, and now you might be wondering how to design a blog that's great-looking, modern, and accessible? In this post, I summarize BizBudding's process of designing and developing hundreds of blogs along with our WordPress theme, Mai Theme.
Congrats, you started your own blog with a remarkable domain name! Now comes the hard part, the writing! Your first post may seem especially difficult because the pressure is on to make a glowing first impression. Don’t worry though, after reading this step-by-step guide, you should have a good idea of how to write your …
For me, choosing a domain name has become the most exciting part of starting a project. It defines a project and gives it life. But before you begin registering a name and creating your site, there are a few tips and best practices you should follow to choose the best domain name for your blog …
Today, people seldom refer to books and other offline sources for the information they require for their research. The public mostly turns to Google, Bing or other online sites for their research materials. Thanks to professional writing services today for easily being able to create content that is relevant and educational. Several surveys suggest that the impression …
SEO is tricky but it is also a relevant marketing practice. Do you know that landing page SEO is trickier than any other marketing tool? With landing pages, you convert the readers into customers. But, how you do that plays an important part.Most landing pages are not designed according to SEO needs. They are designed …
A Note on the WordPress Visual Editor vs. Text Editor Before we get into our guide on content writing for websites, we want to make an important distinction regarding editing website content in WordPress. There are two ways you can view/edit your content—either through the “Visual” tab or the “Text” tab. While you may have …
URL redirects have become an essential thing for every website today. You may need to redirect your webpage or a blog post to a new URL for important reasons. These steps can’t be avoided as you don’t want to provide your visitors blank pages, 404 error pages, etc. If you have been redirecting URLs for a …
Organic visitors. Every online marketer wants them—in huge numbers. But only a few lucky ones get what they want. Why so? Research shows that top five listings on search engine result pages get more than 67% of total clicks. In other words, organic visitors don’t enjoy scrolling down the browser’s sidebar. They like to focus …
You can use video to demo products, talk about services & promote events. Here are 9 reasons why using video marketing is a great idea.
You’ve taken the time to grow your business. You’ve invested in your website and developed marketing campaigns. But for some reason, you still aren’t getting the website traffic you had hoped for, and it can be hard work figuring out where to begin to start moving in the right direction. In this post, we’ll share …
Recently, a member of the Genesis WP Facebook group posted a question about using shortcodes to insert widget areas inside blog posts, and the pros and cons of doing so. We’ve also had a few customers ask us about this too. This functionality can be useful when trying to display widget areas inside the content …
Blogging is a great way to share your thoughts and ideas. It’s fun, exciting, and doesn’t require you to be an expert writer or an editor. Blogging requires you to take the time to create new content, think about keywords, and pay attention to Google and search engine optimization. Don’t expect to start a blog …
Hosting is one of the most important factors in protecting your investment in your domain name and your website.
Combine your strengths with our expertise to develop a plan where your website consistently generates passive income for you.
Hire a WordPress developer that takes a holistic and integrated approach to design, content, hosting, and security.
Saying something like, “Thank you for downloading our PDF! Did you know we also have a weekly email list full of high-converting ideas to grow your online presence?”, is a great way to continue the sales process. Why does that work? We like to engage with people we trust and feel comfortable with. One of …
Engage Your Audience The way your leads interact with you has changed.
What is a Landing Page? You’ve probably heard of landing pages before if you working on lead generation or increasing traffic to your website. But exactly what is a landing page, why you should have one (or even several), and how does a landing page work? Many business owners think that the homepage is the …
This post reviews how affiliate marketing works and how to get started, including a rundown of some of the bigger affiliate programs and their benefits, and tips for making affiliate marketing worth your time.
What can social media do for my website? Having a strong social media presence is a key part of your overall marketing strategy. If you are a small business, still trying to build brand awareness and gain traction, then it is even more important. Sharing great content on a regular basis across multiple channels helps extend …