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photo of girl on laptop using her website as a marketing tool

10 Ways to Use Your Website as a Marketing Tool

January 31, 2019 by Brandi Capozzi

Your Website is Your Best Marketing Tool If you are new to blogging and don’t have a website yet, get started with our guide on how to choose a domain name. 1. Use SEO to Improve Your Organic Rank in Search Engines If you haven’t already, you should perform keyword research based on your marketing …

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Is Slow Speed Hurting Your Mobile WordPress Site

January 10, 2019 by BizBudding Inc.

Organic visitors. Every online marketer wants them—in huge numbers. But only a few lucky ones get what they want. Why so? Research shows that top five listings on search engine result pages get more than 67% of total clicks. In other words, organic visitors don’t enjoy scrolling down the browser’s sidebar. They like to focus …

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How Progressive Web Apps Work for your WordPress Business

November 17, 2018 by BizBudding Inc.

The web has grown tremendously in the past couple of years. Its growth is substantial. However, the growth is not surprising at all because the device to go online is becoming cheaper and accessible. Yes, mobiles phones are changing the web. At the time of writing, almost more than half of the web traffic is …

Read moreHow Progressive Web Apps Work for your WordPress Business
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7 Reasons You Should Use Video Marketing

August 27, 2018 by Brandi Capozzi

7 Reasons to Start Using Video Marketing Now 1. Rank Better in Search Engines One of the factors that affect how Google and other search engines rank your site is how much time visitors spend on your website. If your visitors are sticking around for a long time, it is a signal to search engines …

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How to Increase a Website’s Traffic

July 16, 2018 by Brandi Capozzi

10 Tactics to Increase a Website’s Traffic Utilize Analytic Tools Use tools like Google Analytics to track your current website traffic. It’s helpful to have a baseline to track any increases/decreases in traffic. Analytics can help you determine where your traffic sources are (for example, organic traffic or traffic being referred from other websites), which …

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How to display widget areas with a shortcode

June 17, 2018 by BizBudding Inc.

Recently, a member of the Genesis WP Facebook group posted a question about using shortcodes to insert widget areas inside blog posts, and the pros and cons of doing so. We’ve also had a few customers ask us about this too. This functionality can be useful when trying to display widget areas inside the content …

Read moreHow to display widget areas with a shortcode
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How to Write Compelling Email Subject Lines

May 31, 2018 by Brandi Capozzi

The subject of an email can heavily influence whether or not a user opens your email. However, email is just one piece of the puzzle. You need to build a good experience for your users. Give them great content and connect with them on social media to keep them coming back. The best advice for creating …

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photo of people shaking hands to say thank you

Understanding the Value of Thank You Pages

February 18, 2018 by Brandi Capozzi

Saying “Thank you for downloading our pdf! Did you know we also have a weekly email list full of great ideas to grow your online presence?” is a great way to continue the sales process. Why does that work? People like to engage with others that they trust and feel comfortable with. One of the …

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photo of man using a laptop to find out what is a landing page

What is a Landing Page and How to Use Them

January 31, 2018 by Brandi Capozzi

What is a Landing Page? You’ve probably heard of landing pages before if you working on lead generation or increasing traffic to your website. Do you know exactly what it is or why you should have one (or even several) on your site? Many business owners think that the homepage is the be-all and end-all …

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photo of man pushing email icon, increase email open rates

Increase Email Open Rates

January 25, 2018 by Brandi Capozzi

What is a Good Email Open Rate? This information varies across industries, which is why when you begin to measure these statistics you use an industry based benchmark. According to Constant Contact, religious organizations have an average email open rate of about 25 percent, while arts, culture, and entertainment have a 16 percent open rate, …

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Use Affiliate Marketing to Boost Your Income

December 12, 2017 by Brandi Capozzi

How Does Affiliate Marketing Work? If you are looking for a way to make money online in addition to/instead of selling your own products or services, then affiliate marketing may be the way to go. The way affiliate marketing works is, when someone clicks an affiliate link on your site and then makes a purchase, …

Read moreUse Affiliate Marketing to Boost Your Income
photo of person using tablet with social media likes and shares popping up over the screen

Use Social Media to Drive Traffic to Your Website

December 5, 2017 by Brandi Capozzi

What can social media do for my website? Having a strong social media presence is a key part of your overall marketing strategy. If you are a small business, still trying to build brand awareness and gain traction, then it is even more important. Sharing great content on a regular basis across multiple channels helps extend …

Read moreUse Social Media to Drive Traffic to Your Website
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