Awesome! You’re ready to begin and create your own blog. That’s super exciting!
Why Choose Start Blogging Today
Start Blogging Today is a course designed to walk you through setting up and configuring a WordPress blog. There’s a couple of really important topics to know before you begin.
Mai Solution is for those of you who want to start a blog and don’t want to have to worry about hosting, don’t want to have to worry about themes, don’t want to have to worry about plugins. So we put together this course as a way for you to start creating some content [and] follow some design guidelines. We walk you through everything you need to do, and before you know it your website will be up and running.
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Everything you need. Just start creating.
Start Blogging Today is based upon the Mai Solution Platform and provides you the following benefits:
WordPress is already set up.
Yup, you’re all set. No need to download WP and configure it.
Mai Theme for Aspiring Bloggers is set up.
WordPress works best with themes, and we’ve loaded the Mai Theme Aspiring Blogger theme for you.
No domain name required (until you’re ready).
Mai Solution uses unique domain names for development sites. You can start blogging today and when ready, import your domain name and take your Mai Solution site live using your domain name.
Important Blog Design Considerations
There are several considerations to keep in mind when building your blog. Some, like graphic design choices, are more obvious, but can actually become more difficult to figure out if you do not have any content, have not thought about what your core pages on your menu will be, and have not thought about lead generation or where you’ll put your CTAs. This free lesson goes beyond the obvious—what you’re blog will look like—and will help get you thinking about the other parts of your blog that you need to have in place to be truly successful.
All of your blog content is an opportunity to communicate your message and engage with your audience. Most typically, you’ll write about a topic that explores some tiny piece of your brand’s overall message and which shares valuable information, your opinion, or another type of resource (e.g., a recipe).
Your blog posts can build on each other (like writing a book and sharing one chapter at a time); each blog post can be standalone content (like how all of the articles in a magazine issue have a common theme but don’t actually relate to each other); or you can have many topic threads on the go at one time where blog posts relate to each other but don’t necessarily need to be read in order (like writing several books at a time and sharing the chapters out of order). Which strategy you prefer depends on how you like to write (sequentially and methodically versus multitasking and mixing it up) and how you think you can best communicate your message.
Other types of content are also really important to your site beyond the standard blog posts. These include your core pages (About, Contact, Start Here, etc.), product pages, favorites, and testimonials.
Lead Generation Considerations
Lead generation refers to the ways in which you capture leads through your website and get them onto your email list. These are people you can market to later to hopefully sell products or services.
Taking the time to plan out and add lead generation elements when you are first starting blogging allows you to hit the ground running when it comes to getting your name out there and building your email list. At a minimum, you need a contact page with a form and an email sign up form on your homepage.
This topic goes in-depth on many more lead generation considerations though so you know what your options are with lead magnets and different options for presenting your lead magnet offers.
Design and Layout Considerations
Deciding on your website layout and design elements is an essential task you’ll want to dedicate a serious chunk of time and effort to in order to have a remarkable website.
In this topic, we look at specifics like the importance of navigation and menus, how to best utilize sidebars (or if you should use them at all), why we and most bloggers love the medium width content layout, accessible web design, and what core pages you’ll want to be sure to set up.
Graphic Design Considerations
You’re now ready to take the next step and make some fun choices! What will you call your brand? What will your logo be? What color palette will you use? Will you use photographs or illustrations? How will you format your content? What associations to your brand do you want to reinforce? In this topic, we discuss the big decisions you need to make and some creative and organizational processes that can help you make those decisions.
This is where you start thinking of logos, taglines, and the overall look and feel of your blog and associated social media. These choices establish some visual associations along with a brief description of your brand so that you can start connecting with people and building your audience.