Beyond the nuts and bolts of targeting your audience, we dive deeper into how to foster community around your website. Your audience will begin to feel like they belong and will be motivated to engage with your content and keep returning to your blog for more. Your organic audience building will increase through mentions, hashtags, and feed activity. By the end of this course you will improve your ability to communicate with your audience.
Website data and tracking is more than just determining if you’re getting high clicks, impressions, and ranking in Google search. You also must understand what your audience is doing on your website so you can go back and tweak your content, calls to action, and menu structure to make your visitors want to linger and return. We’ll delve into bounce rates, demographics, click-through rates, errors, and what they mean. Dive in and get to know the inner workings of your blog traffic.
It’s time to get paid! Whether your financial goal is to simply recoup your blogging expenses or to create a thriving multi-million dollar business out of your blog, we detail a wide variety of ways to make money blogging. We pull back the curtain on monetization strategies including affiliate revenue, digital product creation, ad revenue, and advanced monetization techniques. Plus, a seasoned blogger shares how she juggles dozens of revenue streams, adapts to the high variability of revenue from month to month, and lessens the impact of the global economy on her profitability.
One of the most important currencies you have as a brand is your email subscribers list. The size of your email list will determine what kinds of opportunities you get as a blogger. Plus it is the one way you can communicate directly with your followers, completely bypassing the social media algorithms (no ads required!). We’ll show you how to set up your opt-ins, optimize calls to action, set up your welcome email, create automations, get engagement, and start converting visitors into subscribers.
Which social media accounts do you need and how should you set them up? These are basically digital megaphones that allow you to communicate directly with your audience. Social media posts help to build audience engagement, brand awareness, and they drive traffic to your blog. We teach you how to drive traffic to your website, convert social media followers into list subscribers, and market to your audience. In this course, we give you a sneak peek into the social media secrets used by top bloggers.
You are passionate about a topic and want to get your message out to the world. Your goal is to mobilize a community around your central theme. We help you create the best website that enables your hard work to earn a passive income. You don’t need to be a web developer or web designer to create the best website. The learning curve isn’t steep, but we focus on quality content, page speed, and schema markup; which are the three main pillars necessary to build a solid website foundation.
Get online and start blogging today with guidance from this course. Most guides on how to start blogging tell you to buy your domain name first. And while that’s great advice, we find that people often refine their name and brand colors after they’ve had a chance to set up their website and blog. This …
How to Build a Remarkable Blog is an amazing collaboration between successful blogger, New York Times bestselling author and world-renowned health expert, Dr. Sarah Ballantyne, PhD (aka The Paleo Mom), and marketing technology expert and founder of BizBudding Inc., David Schmeltzle. David and Sarah thoughtfully crafted 90,000+ words and 55+ videos into 13 lessons with …
Together we take a look at your site—whether that be settings, plugins, SEO, or other technical issues—you decide what you want to focus on—and we provide guidance on items you can target and fix.
Based on a thorough analysis of your website data or key industry data (if you are a brand new site) we make recommendations on how to optimize your content for Google and visitors to increase traffic, rank, CTR (click-through rate), and engagement. Part of this analysis is running a website audit to look for high priority SEO or technical issues which we’ll also advise you on fixing.
We provide you with a content calendar full of insights, keyword data, and specific key terms to use per post as well a workflow with checklists and SEO best practices.
Set up a call to discuss a content strategy project in further depth.
This includes everything from the Content Strategy, the main difference being that we carry out the recommendations for you. We optimize four posts per month for you. You provide the baseline content (or we refresh current posts) and we enhance it with key terms, expand the content to an optimal word count, and optimize all on-page SEO factors. We work closely with you to make sure the content is always on brand and beneficial to your audience. Data from Google Analytics and Google Search Console are used to inform the priority order of posts to update.
Set up a call to discuss a content marketing project in further depth.