Wow Your New Subscribers with an Email Welcome Series
Learn why a welcome email series is so important and how to create one with tips, examples, and what should go in each email.
Why Your Emails are Going into the Gmail Promotions Tab
While the Promotions tab isn’t as bad as the dreaded spam folder, it’s still not ideal for your emails to end up there. So why aren’t your emails going into your subscribers’ Primary Inbox? We’ve gotten this question a few times recently—surprisingly from established bloggers with big lists—so we put on our research hats and …
How to Promote Your Blog
Why Content Marketing is Essential If a tree falls in the forest and nobody’s around to hear it, does it still make a sound? The same kind of question can be asked of blogging. If you create content for your blog, but you don’t market that content, is anyone going to know about it? The …
How to Write Compelling Email Subject Lines
The subject of an email can heavily influence whether or not a user opens your email. However, email is just one piece of the puzzle. You need to build a good experience for your users. Give them great content and connect with them on social media to keep them coming back. The best advice for creating …
Increase Email Open Rates
What is a Good Email Open Rate? This information varies across industries, which is why when you begin to measure these statistics you use an industry based benchmark. According to Constant Contact, religious organizations have an average email open rate of about 25 percent, while arts, culture, and entertainment have a 16 percent open rate, …
Best Practices for Plain Text Emails + Why They’re Important
Recently we’ve been working with some large email campaigns within our marketing automation group, and have been examining the factors required to increase email deliverability rates. One factor to help increase email deliverability is to create a plain text version of your HTML-based email. While they may not be nearly as attractive as HTML-based emails, …
