Marketing Funnels 101 (AKA Why You Need Your Own Website)
Marketing funnels are a crucial part of your marketing strategy because, when they work well, they fit seamlessly into your most-wanted potential customer's customer journey.
Website Launch Checklist (+ Tips for Overcoming Fear, Overwhelm, and the Desire for Perfection)
A lot of people struggle with taking the plunge and launching their brand redesign or new website. We get it, making it live and public to the world is scary. You may worry you missed something or that it could be better. And honestly, that’s probably true. But wait! That shouldn’t stop you from launching …
How to Choose a Domain Name
For me, choosing a domain name has become the most exciting part of starting a project. It defines a project and gives it life. But before you begin registering a name and creating your site, there are a few tips and best practices you should follow to choose the best domain name for your blog …
Top 5 Website Mistakes to Avoid
Nearly every potential customer uses the web to search for things they want, from restaurants to doctors to plumbing products, and everything in between. You MUST have an online presence to reach potential buyers, including a website and a variety of social media accounts, such as Facebook, Twitter, LinkedIn, and Instagram—whatever will help you find …
What to Check When Reviewing Your Website
This post was updated on February 26, 2021. There are several reasons to perform a website review. SEO and content marketing are the most popular reasons. Using the right tools and processes, you can identify “gaps” and/or “misconfigurations”—both in website structure and website content. We believe in taking a holistic look at your website during …
Should I Combine My Websites?
I originally wrote this post in 2017 after we finished merging websites for a customer. Since then, we’ve worked on quite a few customer projects focused on combining websites. Short of creating a formal case study, I decided to update this post with three real-world examples for you to review. I’ll also update this post …
