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Fitness WordPress Themes


WordPress Themes for Fitness Websites

Whether you are a personal trainer seeking a minimalist one-page theme design, an fitness retailer need of online store to showcase your products beautifully, a fitness center in search of the perfect theme that combines a sleek look and powerful features, or a yoga instructor owner who needs a simple, effective, professional website for your yoga studio, Mai Theme is the last fitness WordPress theme you’ll ever need. Seriously. 

Whatever your type of fitness-focused business, Mai Theme will give you the high-end look you expect and the control you deserve to customize to your individual needs. 

Our fitness website design templates help you engage your audience, connect with customers, and convert them into subscribers, clients, and customers.

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Personal trainer helping young woman reach goals
woman excercising

The Best WordPress Fitness Themes

All of our WordPress website templates for fitness businesses are modern, clean, responsive, highly customizable, and ecommerce-ready, which means you can create and launch a professional website fast. It also means managing and editing your content, adding new team members, publishing blog posts, building sales and landing pages, and creating sales funnels is quick and easy.

Our fitness website designs include:

Mai Fabulous Fitness demo image

Flexible content blocks you can display in any order to create unique, eye-catching page designs that blow your competition out of the water.

Customization options down to the minute details and an easy to use live customizer that allows you to visualize your changes in real time.

Big, beautiful images that can be displayed in nearly any orientation, shape, or size to show off everything from your products and services to your team.

A quick setup wizard and read-to-do sample content so you can get your site up and running just like the demo in minutes.

Pre-built testimonial, call to action, and email subscription blocks.

Typography options (including tons of Google fonts) and unlimited color choices that ensure your type and color palette reflect your brand.

Social media integration to encourage visitors to connect with you or share your content.

Support from an experienced, highly-qualified team that wants you to succeed.

Skip the Page Builders, Welcome to Blocks

Popular page builders and website builders like Squarespace and Wix were all the rage when it came to building affordable fitness websites, but now, with the rollout of the Gutenberg block editor, WordPress has a full-blown page builder built-in.

Whether you’re building a coaching or fitness gym website, our multipurpose WordPress themes are block-based to give you total control over the layout of every page on your website.

Take a peek at our demos for fitness websites. Click any design to view a full working demo:

Create Your Fitness Website Today!

Mai Theme Essentials

$99

Auto-renews yearly

get tHE essentials

Mai Theme Pro Bundle

$198

$148

Auto-renews yearly

get pro bundle

Save $50 when you bundle with Mai Theme Essentials

Mai Theme Lifetime Bundle

$699

One-time fee

get lifetime bundle

  • Get everything in the Mai Theme Pro Bundle for life

  • Lifetime updates and support

How to Create a Fitness Website

To succeed online, you need a website that attracts new clients, delivers a premium user experience, and acts as a central hub for your marketing strategy.

To build a successful website for your fitness business, you need:

Online Booking and Scheduling

Do you teach yoga classes? Or maybe you run a fitness club with memberships and exclusive programs. Whatever the case, your website needs to support you in engaging potential clients. Display an events calendar or list of events and enable online booking or scheduling functionality, allowing visitors to easily book appointments, classes, or consultations. This convenience enhances user experience and streamlines the process for both existing and potential clients.

Contact and Location Information

Ensure your website prominently features your contact information, including phone number, email address, and links to your social media profiles. This information helps visitors find and connect with the business easily. Additionally, if you have a physical location, display the hours of operation, address, map, and driving directions to make it easy for potential clients to find you. You can create a supporting page for this information as well as place information in key places on your website (header, footer, sidebar, homepage).

A Way to Showcase Services and Offerings

Clearly display the services and offerings your fitness business provides. Whether it’s personal training, group classes, nutrition coaching, memberships, or online programs, make it easy for visitors to understand what you offer and how they can benefit. You can create dedicated product pages, landing pages, or sections to showcase the range of products or services offered. These pages should provide comprehensive details, pricing tables or info, high-quality visuals, and compelling descriptions to engage potential clients, and of course, make it easy for someone to make a purchase or sign up.

Educational Content

Whether you’re a sports club, fitness trainer, crossfit blogger, every business website needs to turn visitors into subscribers, leads, clients, and customers, and that means guiding them through the buyer journey step-by-step. That’s why your website needs a blog to educate your audience every step of the way. Share valuable and informative content related to fitness, nutrition, wellness, and overall health. Regularly update your blog or resource section with articles, tips, and guides to establish your expertise and keep visitors engaged.

Visual Media

Utilize high-quality images, videos, and interactive media to visually represent your fitness business. Showcasing images of your facility, workouts in action, or client transformations can be highly compelling and help visitors envision themselves as part of your fitness community.

Testimonials and Success Stories

Include testimonials and success stories from satisfied clients on your website to build trust and showcase the positive impact your fitness services have had on others. These testimonials serve as social proof, helping to attract and reassure potential customers. For fitness brands, these can be especially powerful when accompanied by visuals. Consider adding video testimonials or before and after photos of happy, transformed clients.

Beautiful woman doing exercises in gym with personal trainer

Trainer Profiles and Credentials

Introduce your team of trainers or instructors by providing their profiles and highlighting their expertise and certifications. This establishes credibility and helps visitors feel confident in the qualifications of your staff. Adding photos of each trainer can also help to build trust because prospective clients and customers are able to put a face to a name.

Social Media Integration

Integrate social media icons and links to your profiles on platforms like Instagram, Facebook, YouTube, or Twitter. This allows visitors to connect with your brand on various social channels, expanding your reach and fostering engagement.

Get More Tips on Building a Successful Fitness Website

Every week, our email newsletter includes tips, tricks, articles, and resources to help you create a fitness website, get people to visit your website, and once there, get them to convert to clients, customers, and subscribers.

Drop your name and email below to sign up—it’s free!

Fitness Website Examples

We have created the best fitness website templates and fitness coaches, bloggers, and business owners of all types agree. Check out the beautiful websites built by our customers using website templates included in the Mai Theme Pro Bundle and Lifetime Bundle.

Examples of websites built by real business owners:

View The Customer Showcase
View All Design Templates

Why Use Mai Theme For Your Fitness Website

With Mai Theme, you get all of our website templates, which means you never have to limit your creativity to one option, and instead, can combine your favorite elements of each template to create your own unique fitness site.

Mai Theme website templates are built with your success in mind:

See Mai Theme Options & Pricing

Powered by WordPress

With WordPress now powering 40% of all sites across the web, it is our platform of choice because its content management system and flexibility puts bloggers and website owners in control of their content.

All of our stunning designs and website templates are powered by WordPress, our Mai Engine Plugin, and a collection of premium plugins that deliver the features successful fitness business owners need.

Easy and Fast to Customize

Our WordPress theme options are block-based and designed to provide ultimate flexibility. Mai Theme makes it easy to change up everything from the logo, colors, and typography, to images, page layouts, and content.

Plus, we know you’re unique and don’t want to limit your creativity to one template. With access to all of our website templates, you can pick and choose your favorite features in our designs and combine them to create a site you truly love.

Meticulous Control Over Details

Our Mai Engine Plugin, included with every purchase, brings extensive controls to WordPress that empower you to customize everything on your site down to the tiniest of details.

Want icons instead of images, four columns instead of three columns, image backgrounds, centered text, or content blocks that reach beyond the margins? Not a problem—and in most cases, you can get it done in just a few clicks. No CSS, shortcodes, custom code, or expensive developers needed.

Powerful Built-In Integrations

We empower you to create a site that not only fits your immediate needs, but grows with you as your brand evolves and your reach expands.

Whether you want to sell products, build affiliate revenue, launch a multi-module online course, build a membership, or earn ad revenue, you’ll appreciate our seamless integrations and compatibility with popular solutions like the WooCommerce plugin, Learn Dash, Google AdSense, and many more.

Retina-Ready, Responsive WordPress Themes

Building a successful fitness related business, growing an audience, and reaching your goals, means your site needs to look amazing and be easy to use in every browser and on every device regardless of size or type.

All Mai Theme website templates are mobile responsive so your content looks beautiful and is easy to engage with on any device. They also come retina-ready so they render crisply and beautifully on high-resolution screens.

Search Engine Optimization

From the code that powers our WordPress plugins and website templates to the designs that provide a gorgeous foundation for your big vision, everything we create adheres to current code standards and web development best practices.

All Mai theme website templates and individual block components are not only SEO friendly and optimized for performance and speed, but they also deliver premium user experiences that will have visitors coming back to your site again and again.

Everything You Need to Start Your Fitness Website

When you choose Mai Theme, you get everything you need to build a successful fitness business with staying power online.

See Mai Theme Options & Pricing

Mai Engine Plugin

Powering robust customization options

Mai Theme runs on the powerful Mai Engine plugin, which provides the core power of the theme. Mai Engine runs as a plugin enabling you to receive the latest updates without breaking your website.

Mai Plugins

Adding new features and functionality

Get the control you need to manage every aspect of your site, without the need for custom code. Our Mai Plugins elevate the customization and functionality of your Mai Theme website to the pro-level.

Mai Setup Wizard

Quick demo import

To save you time and frustration, we include the Mai Setup Wizard with your purchase. Load the demo content, template parts, and customizer settings in minutes without overwriting any of your existing pages.

Friendly Support

Getting you unstuck and on your way

Our support team is fast, friendly and reliable, which is why we have so many 5 star reviews. Plus, we have the expertise of a hosting company, graphic design team, marketing agency, and web design company all rolled into one, so you can rest assured that we can help.

Website Planning Cheat Sheet

Start planning your website

Learn what you need to know before designing, building, and writing copy for your business website. Discover how to define your website strategy, write for your audience, and what pages you need.

Website Planning Workbook

Plan your website content

Clarify your ideas and plan your website with this 15-page Website Planning Workbook. Brainstorm and map out your goals, audience insights, pages and content, testimonials, and calls-to-action.

Create Your Fitness Website Today!

Mai Theme Essentials

$99

Auto-renews yearly

get tHE essentials

Mai Theme Pro Bundle

$198

$148

Auto-renews yearly

get pro bundle

Save $50 when you bundle with Mai Theme Essentials

Mai Theme Lifetime Bundle

$699

One-time fee

get lifetime bundle

  • Get everything in the Mai Theme Pro Bundle for life

  • Lifetime updates and support

Fitness Website Questions Answered

Whether you’re designing a website for a brand new fitness business or redesigning a website for an existing business, we know you’ve got questions. Luckily, we’ve got answers.

Here are some of the frequently ask questions our support team is asked by business owners considering one of our website templates:

See Mai Theme Options & Pricing

How much does it cost to build a fitness website?

When you choose Mai Theme, you are investing in your business’s long-term success. Get every single one of our website design templates and starter sites for $99/year—plus 1 year of updates and support, our powerful Mai Engine plugin, and more with Mai Theme Essentials. Or, choose the Mai Theme Pro Bundle and get everything from Mai Theme Essentials, plus all of our pro plugins and pre-built block patterns and other bonuses for only $148/year. Plus, use the templates for unlimited sites on any WordPress hosting platform. Or, get everything in the Mai Theme Pro Bundle for life for a one-time fee of $699. See pricing for more details.

What is the best way to create a fitness website?

The combination of WordPress, Mai Theme, and Mai Engine provides you with unmatched power and flexibility—the optimal foundation for creating your business website. We choose WordPress to build on because we love how it puts business owners in control of their all of their content, from the words on the page, to images, video, and audio content. With Mai Theme and WordPress, it’s so user-friendly that you can make changes on the fly without needing to engage an expensive web designer or worrying about custom code.

What is the best page builder or website builder for a fitness business?

You don’t need to buy another thing, like a third-party website builder, to create an amazing website you’re proud of and excited to market. With the WordPress block editor, you get all the functionality and ease of a website builder, without the limitations of typical drag and drop page builders. Customize to your heart’s content—with the easy to use visual composer and theme customizer—and create something that is truly unique to your brand. (However, if you really want to use a page builder plugin like Beaver Builder or Elementor, you still can with Mai Theme.)

Can I use free WordPress themes for my fitness business?

While it is possible to use free WordPress themes for your fitness business, it is generally a better idea to consider premium WordPress themes. Premium themes, like Mai Theme, offer more advanced features, customization options, and dedicated support, which can greatly benefit your fitness website and provide a more professional appearance. Investing in a premium theme can enhance your branding, user experience, and overall online presence.

Do you have examples of fitness websites I can look at?

Yes! We love to show off what other fitness business owners, health and wellness brands, entrepreneurs, and beginner bloggers have created using Mai Theme. The beauty of Mai Theme is that it is flexible enough to be applied to any niche, while still offering extensive features and customization options that put you in control. Take a look at our customer showcase to see what’s possible and get inspiration for your own project.

Do you have user guides and documentation? What about CTA and page templates?

Yes, we have everything you need to get started. As soon as you check out you will have access to a full onboarding sequence with tutorials, videos, documentation, and even a couple of ebooks to help you every step of the way. And if you purchase the Mai Them Pro Bundle or Lifetime Bundle, you get access to our entire Pattern Library. That’s 42+ prebuilt block patterns, including landing pages, contact forms, CTAs, homepages, and more!

Have A Question We Didn’t Answer? No Problem!

We’re here to help. Drop your question below and a member of our team will get back to you with an answer. We’ll also be sure to send you our next email newsletter with tips and tricks to help you create a successful fitness website that attracts new clients and customers.

Drop your name, email, and question below to get started!