If you evaluate your website based strictly on design, it might appear just fine or even top-notch. While the design and layout of a site is essential, there are many more factors that contribute to your site than visual factors alone. Review the following three items that you should always check when reviewing your site […]
Best Practices for Plain Text Emails + Why They’re Important
Recently we’ve been working with some large email campaigns within our marketing automation group, and have been examining the factors required to increase email deliverability rates. One factor to help increase email deliverability is to create a plain text version of your HTML-based email. While they may not be nearly as attractive as HTML-based emails, […]
Should I Combine My Websites?
There are plenty of business owners who think having multiple domains makes it easier for them to brand different components of their business. In some ways it may. Truth is, having multiple domains for related brands, keywords, and topics will most likely kill your online business.
A good Information Architecture is your guide to combining your multiple sites into a solid single site.