Table of Contents[Hide][Show]
- Brainstorm, Research, and Come Up with a Strategy
- 1. Evergreen Topics
- 2. Repurposed Content
- 3. Tutorials or How To Posts
- 4. Guides
- 5. Success Stories or Case Studies
- 6. Industry Trends
- 7. Reviews
- 8. Comparisons
- 9. Interviews
- 10. Podcasts
- 11. Guest Posts
- 12. FAQs
- 13. Common Problems
- 14. New Product Announcements
- 15. Product/Feature Use Cases
- 16. Unexpected Benefits of Your Products
- 17. Your Story & Mission Statement
- 18. Sneak Peek/Behind the Scenes
- 19. Day in the Life Of...
- 20. Infographics
- 21. Listicles & Rankings
- 22. Business Goals or Year End Reviews
- 23. Common Mistakes
- 24. Tell a Story About a Failure
- 25. Experiments or A/B Test & Results
- 26. Promote a Giveaway or Free Offer
- 27. Mythbusters
- 28. Connect Something Seemingly Unrelated to Your Topic
- 29. Company News & Events
- 30. Curated Content
For small business owners, the concept of blogging may seem foreign. What do you write about and where do you get content ideas? It may seem easier to skip blogging altogether, but wait!
Coming up with great blog post ideas doesn’t have to be difficult or confusing. We highly encourage you start a small business blog to support your brand and digital marketing efforts. By consistently posting new content, you can get more organic traffic from search engines, allowing you to reach potential customers and be more competitive with bigger brands.
Brainstorm, Research, and Come Up with a Strategy
It should go without saying, but there is a fair amount of research involved in putting together any content marketing strategy, so set aside some time and do the work.
One of the most important things you need to understand is who your target audience and ideal customer is and what their problems and challenges are. This helps shape every piece of content you create.
Blog Topic Ideas for Small Businesses
There are tons of types of blog posts you can create to help your audience and stand out. Let’s jump into the blog post ideas we like the most for small businesses.
1. Evergreen Topics
Evergreen topics are one of the first things you should focus on when you starting creating blog content. As the name suggests, these posts should continue to deliver solid traffic and engagement for years to come.
But how do you know which topics in your niche are evergreen and which aren’t? Evergreen content deals in the fundamentals. They tend to be the guiding principles and information about your topic—the things you’d recommend any beginner learn first.
A great tool to help you come up with these topics is answer the public.
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2. Repurposed Content
Perhaps you really excel at social media or video. You can repurpose this content on your blog to get more out of it and gain more exposure.
This content can be expanded up in a long-form blog post. For videos, you can also include the transcripts.
3. Tutorials or How To Posts
Tutorials and how-to’s are amazing resources to have because their value is twofold. Not only is it helpful, educational content for your audience, but these posts can also cut down on your overall support requests or time spent on support.
These posts should use a numbered or step driven structure or “how-to” phrases. Focus on the instructions primarily, since the main focus is to tell people how to do something.
Step by step guides or ultimate guides are a great way to add educational content to your website. These are similar to tutorials, but are more subjective in what they cover and look like. They do not have to include numbered steps or strictly instructional content and they tend to be much longer.
5. Success Stories or Case Studies
Success stories and case studies are well worth the effort it takes to create them, because they have a lot of potential to help you increase sales or conversions. They are also a great place to incorporate testimonials.
6. Industry Trends
Don’t ignore industry trends! Stay informed on new tools, apps, tech, news, opinions, rumors and more in your industry. Topics of major significance are definitely worth sharing and giving your take on in a blog post. Touch on how the trend is relevant to people’s problems, concerns, or interests.
Review products that are relevant to your niche and that you audience would be interested in. Pick things that are complimentary to your own offerings but that do not directly compete with your brand.
Speaking of reviews, it sometimes is worthwhile to compare two or more products for your audience.
You can also create comparison posts that are more general. These titles may include “what’s the difference between” or “vs / versus.”
This is another place where Answer the Public can be very useful because one list the tool generates for you is comparisons.
Interview thought leaders, influencers, and other entrepreneurs on a particular topic or about their own business and what they are working on.
You could also spotlight affiliations, charities, or companies you like.
Related to interviews is podcasts. With your own podcast you could invite guests to interview or simply talk about a subject yourself.
Podcasts can also be turned into blog content. Aside from the podcast audio (and/or video), you could include shownotes, a bio or spotlight for the episode guest, resources, and transcript.
11. Guest Posts
Guest posts are yet another way to bring other perspectives to your blog. If your guest posters are well-known or hold some expert authority, they can also give your brand more credibility.
FAQ roundups on a topic can be a very effective way to answer questions and create content that is genuinely helpful.
13. Common Problems
Similar to FAQs are posts that tackle common problems and their solutions (i.e. your offering).
These posts are typically based on questions or the various hurdles people face as they get deeper into a topic.
14. New Product Announcements
By announcing new product launches, you keep your current audience informed and engaged and increase brand awareness for those who don’t know about you yet.
15. Product/Feature Use Cases
Show your products in action! Talk about different use cases and scenarios where they fit to help your audience visualize the possibilities of what they can do.
16. Unexpected Benefits of Your Products
Do your products offer some unexpected benefits that would be worth highlighting?
For example, a probiotics company may want to create some posts around how taking probiotic supplement can actually help people with other issues that are not obviously gut health-related, like skin issues, depression, and more.
17. Your Story & Mission Statement
Tell your brand story—how and why you started your business. Talk about your mission statement and why it matters to you. Even though this is your story, make sure to put the focus on your audience and how you are there to help them.
18. Sneak Peek/Behind the Scenes
This is a fun way to increase engagement. Share a sneak peek or behind the scenes look at something new your are working on. You could even ask people for comment or feedback to help shape or solidify your offering. People love feel heard and like their opinions have an influence on something tangible.
19. Day in the Life Of…
Profiles of team members or posts that follow the day in the life of someone on your team can be a fun way for your audience to learn more about your brand and build more of a connection with you.
These posts could also go into things like the production process for your products, revealing more details about what makes them unique.
Infographics are a great way to breakdown complex or lengthy topics. Images also visually increase engagement and retention. These graphics are great for sharing on social media as well to help draw more people back to your website.
21. Listicles & Rankings
Both listicles (list articles) and rankings posts share items in a list style format. The main difference is that rankings—you guessed it—rank something. Titles of rankings posts will start with words like “top” or “best” or include the word “ranked.”
You can share lists of helpful tools or resources or these can be tips posts, all of which tend to perform really well.
22. Business Goals or Year End Reviews
Focus on improvements or enhancements on your radar and how they serve your audience. You could even share financial figures, though it really depends on your brand and if you are comfortable with this. However, this tactic could be a terrific way to gain the trust of your audience by extending a transparent and honest look at your business.
23. Common Mistakes
People love to read about what not to do or things to avoid. After reading they will either feel validated (if they are not making the mistakes) or confident because they now have a game plan. That’s right, don’t just list the mistakes, but tell people what they should do instead. On the chance that they still overwhelmed, confused, or unsure after reading, this gives you a great opportunity to invite them to reach out to you or purchase your solution.
24. Tell a Story About a Failure
We all fail, but we don’t talk about our failures. Which is too bad, because a lot can be learned from analyzing what you did wrong and how you can course correct. This type of post makes you more relatable to your audience, but also demonstrates your expertise. You faced a challenge, failed, learned, and are now successful when presented with that scenario.
25. Experiments or A/B Test & Results
These posts are heavy on facts, figures, data, numbers, etc. As such, they are more involved than many of the other ideas on this list, but there’s a lot of power and persuasion in concrete details.
I’m not suggesting making up an experiment just for the sake of it, but if there’s a test you always wanted to try, go for it. You can learn if a product, tool, or method is truly effective and set your own criteria to really get what you want out of the experiment. This information could prove to be invaluable to your audience.
26. Promote a Giveaway or Free Offer
Create some sort of free lead magnet—whether it be a ebook, workbook, cheat sheet, contest, etc—and then promote it through a related blog post.
Start debunking those myths! You might already know what these myths are or may need to do a little research to find them. They don’t even need to be myths technically. You can focus on misconceptions or even challenge and opposing viewpoint to your own.
28. Connect Something Seemingly Unrelated to Your Topic
I see these types of posts once in a while, and they are definitely eye-catching. This is a great way to tie in pop-culture or other societal references that people love.
29. Company News & Events
Keep people in the loop about important news and events related to your brand. Not only do these posts keep people informed about need to know info, but they also help foster a sense of community.
30. Curated Content
Not every piece of content you create has to be 100% original…in fact it’s very difficult to come up with an idea that no one has thought of before. The purpose of curated content is to share valuable resources with your audience that will benefit them, while offering your own unique perspective on the topic.
Blogging on your small business website is a great way to nurture your existing audience, reach new people, and even increase conversions. Pick 2 or 3 of ideas from this list to try out as a starting point. If you struggle or it feels to forced, pick a few other ideas and try again. Eventually you’ll figure out which ones mesh best with your writing style and topics.
Remember, always write for your audience first. Learn more about what they need help with by doing research and keeping an eye out for comments, feedback, and requests.
If you need more help consider hiring us. We offer a range of services designed to help people build remarkable websites and blogs.