You’ve got your WordPress website with a remarkable domain name. Now comes the really hard part, the writing! Your first post may seem especially difficult because the pressure is on to make a good first impression. Don’t worry though, after reading this step-by-step guide, you should have a good idea of how to write your …
Brandi Capozzi
Hi! I'm Brandi.
Hey! I'm Brandi with an i. Capozzi with one p, two z's. If you get to know me well you know I'm a little weird...but in a cool, fun way. Writing and being creative are passions of mine, and I am beaming to have found a practical use for what I feared might be an utterly impractical B.A. in Literature. As BizBudding's Chief Copywriter and Marketing Specialist, I love to help people start blogging, connect with their audience, and reach new heights through the power of words.
In my spare time I enjoy hanging with my many animal companions (chickens, dog, cat), gardening, hiking, going to breweries, and sitting by a fire (I love this so much you'll even find me there even in the winter in the snow). Spending time with the few awesome humans that can tolerate being around me, and having fun, meaningful experiences is what it's all about to me.
About Brandi Capozzi
Editorial Guidelines: Content Writing for WebsitesÂ
A Note on the WordPress Visual Editor vs. Text Editor Before we get into our guide on content writing for websites, we want to make an important distinction regarding editing website content in WordPress. There are two ways you can view/edit your content—either through the “Visual” tab or the “Text” tab. While you may have …
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10 Ways to Use Your Website as a Marketing Tool
Your Website is Your Best Marketing Tool There are millions of internet users across the country and all over the world. Think of the possibilities! Of all those people, surely some of them need what you have to offer. On the other hand, there are most likely manycr other businesses that do what you do. …
7 Reasons You Should Use Video Marketing
The whole point of having a business website is to attract customers. You want people to know what you do, what you offer, and how you can help them. One of the best ways to do that is through video marketing. A short video demonstrating a new product, talking about a service, or alerting customers …
How to Increase a Website’s Traffic
You’ve taken the time to grow your business. You’ve invested in your website and developed marketing campaigns. But for some reason, you still aren’t getting the website traffic you had hoped for, and it can be hard work figuring out where to begin to start moving in the right direction. In this post, we’ll share several …
How to Write Compelling Email Subject Lines
Email marketing is a great way to drive website traffic and keep your customers up to date. A carefully crafted email maarketing strategy helps provide users with useful information that they can click through to land on different pages of your website such as a blog post. This is why it is imperative to put …
Understanding the Value of Thank You Pages
Website thank you pages enable you to track conversions, offer additional products and services, and apply tags for site retargeting. They are an ideal way to not only thank the customer but to approach them in a positive manner with a follow-up offer. For example, saying “Thank you for downloading our pdf! Did you know …
What is a Landing Page and How to Use Them
This post covers the basics of what a landing page is as well as some tips for how to create engaging landing pages that convert. Above all, your landing pages should be easy to understand and should emphasize the transformation the user could experience if they decide to invest—time, attention, money, whatever it may be, …
Increase Email Open Rates
Email marketing is an important aspect of growing your business. However, most people’s inboxes are so stuffed every day that the delete button seems to get more of a workout than any other key on the computer. The trick to making sure your email isn’t a victim of the dreaded delete button is to make …
Use Affiliate Marketing to Boost Your Income
This post reviews how affiliate marketing works and how to get started, including a rundown of some of the bigger affiliate programs and their benefits. Once you find an affiliate program that fits your needs, you can add your affiliate links to supporting, high-quality content. When/if you have a strong brand following, you can create …
Use Social Media to Drive Traffic to Your Website
You have a business, which has a website. Now you need to get people there, so they will see your products and become customers. But how? One way that we’ll discuss today, is to use social media to drive traffic to your website. What can social media do for my website? Having a strong social …
SEO Best Practices for Your Website
In this post, we’ll review SEO best practices for your website—everything from focus keywords, SEO titles, meta descriptions, alt text, categories, headings, internal linking, external linking, and avoiding/fixing broken links—so you can make sure you are keeping Google, and most importantly, your users, happy. All SEO settings for the pages and posts on BizBudding are …