Coming up with new ideas can be one of the most stressful parts of content marketing. They have to be original and based on topics you feel comfortable writing about. It’s especially hard to keep coming up with new ideas every week. Plus, you need to think about how those new ideas are going to …
Brandi Capozzi
Hi! I'm Brandi.
If you get to know me well you know I'm a little weird...but in a cool, fun way. Writing and being creative are passions of mine, and I am beaming to have found a practical use for what I feared might be an utterly impractical B.A. in Literature. As BizBudding's Chief Copywriter and Marketing Specialist, I love to help people start blogging, connect with their audience, and reach new heights through the power of words.
In my spare time I enjoy hanging with my many animal companions (chickens, dog, cat), gardening, hiking, going to breweries, and sitting by a fire. Spending time with the few awesome humans that can tolerate being around me, and having fun, meaningful experiences is what it's all about to me.
About Brandi Capozzi
Content Calendar Planning, Tools, and Steps
As a content marketer, you’ve probably got all these great ideas for new content, but you need a place to organize them all. Organization is a key element of content marketing and gaining reach for your blog. This is why it’s helpful to have a content calendar so you can keep track of your ideas …
Why Evergreen Content is the Most Valuable Content You’ll Ever Create
When you’re thinking of your content marketing strategy and the types of content you want to post, you should always include evergreen content ideas. In this post, we share what exactly evergreen content is with examples of what it looks like (content types) and how to update, display, and optimize it for your site. Why Should …
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Why Your Emails are Going into the Gmail Promotions Tab
While the Promotions tab isn’t as bad as the dreaded spam folder, it’s still not ideal for your emails to end up there. So why aren’t your emails going into your subscribers’ Primary Inbox? We’ve gotten this question a few times recently—surprisingly from established bloggers with big lists—so we put on our research hats and …
The Most Popular Social Media Platforms
No one starts out with an amazing social media presence. We certainly didn’t. In fact, we were pretty weak at the game when we started. We spent the first couple of years at our company developing software. Then we decided to create a content strategy and regularly wrote blog posts on topics that were important to us. …
How to Promote Your Blog
Learn how to promote your blog on social media, through your website, and with email marketing. This post also goes into the preliminary work you need to do to understand your audience, what you need to know about social media algorithms, and some specifics about creating content for each platform. Why Content Marketing is Essential …
How to Write Your First Blog Post
You’ve got your WordPress website with a remarkable domain name. Now comes the really hard part, the writing! Your first post may seem especially difficult because the pressure is on to make a good first impression. Don’t worry though, after reading this step-by-step guide, you should have a good idea of how to write your …
Editorial Guidelines: Content Writing for Websites
A Note on the WordPress Visual Editor vs. Text Editor Before we get into our guide on content writing for websites, we want to make an important distinction regarding editing website content in WordPress. There are two ways you can view/edit your content—either through the “Visual” tab or the “Text” tab. While you may have …
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10 Ways to Use Your Website as a Marketing Tool
Your Website is Your Best Marketing Tool There are millions of internet users across the country and all over the world. Think of the possibilities! Of all those people, surely some of them need what you have to offer. On the other hand, there are most likely many other businesses that do what you do. …
7 Reasons You Should Use Video Marketing
The whole point of having a business website is to attract customers. You want people to know what you do, what you offer, and how you can help them. One of the best ways to do that is through video marketing. A short video demonstrating a new product, talking about a service, or alerting customers …
How to Increase a Website’s Traffic
You’ve taken the time to grow your business. You’ve invested in your website and developed marketing campaigns. But for some reason, you still aren’t getting the website traffic you had hoped for, and it can be hard work figuring out where to begin to start moving in the right direction. In this post, we’ll share several …
How to Write Compelling Email Subject Lines
Email marketing is a great way to drive website traffic and keep your customers up to date. A carefully crafted email maarketing strategy helps provide users with useful information that they can click through to land on different pages of your website such as a blog post. This is why it is imperative to put …