How to Build a Testimonials Page

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Trust is the foundation of any good relationship. This is especially true between a business owner and their customers. Testimonials are a key component in building trust with your audience so having a page on your website to showcase great reviews and testimonials for your products and services is a must!

In this post, we share some helpful tips on how to create a testimonials page and how to use the Mai Testimonials plugin to make the process super simple.

Why You Need a Testimonials Page on Your Website

There are mixed opinions whether or not you actually need a separate page on your website for Testimonials, so I want to start by explaining why you do.

Selling to happy clients, customers, and fans is easy because they already know, like, and trust you. However, selling to strangers is far more difficult because they don’t yet have a relationship with you.

You need to prove that: 

• You are who you say you are.
• You can do what you say.
• You can be trusted to deliver on the promises you make.

While great website copy can help mitigate these concerns, it won’t earn the conversion rates you desire on its own.

You also need backup in the form of social proof. That’s why a testimonials page is so important. It shows prospects that other people trust you, have taken action, and had great results. 

A few well-placed testimonials on your homepage and sales and offer pages can really help with conversions, but you need more. You need a testimonials page.

By creating a separate page just for testimonials and reviews, potential customers and clients know right where to go to learn more about your work and if your products/services are a good fit for them.

A testimonials page also gives you a place to organize your testimonials strategically to target different groups of people. You can do this using testimonials categories.

Testimonials Page Content

Now, let’s plan your content for your testimonials page, then we’ll get into how to build your page and add testimonials to your site and page with the Mai Testimonials plugin. Here is the content you need:

1. Testimonials! 

If you already have clients or customers, this should be pretty straightforward. But what if your website/blog is brand new and you don’t?

Get started with character testimonials!

• Character testimonials speak to your character, not your work.
• They highlight your best personality traits and characteristics—those that prospective clients and customers would care about.
• Because they’re about YOU, you can source them from those who know you best—even if they have never worked with you.

As you get new testimonials from clients, replace your character testimonials or move them to your about page.

2. Introductory Text

You need a couple of sentences to go at the top of your testimonials page to introduce the testimonials and reinforce how the person reading can also experience results and outcomes similar to those described in these testimonials.

You could say something like…

Thanks for visiting [brand name] and considering us for [desired outcome/result or product/service]. Check out these testimonials from real customers to learn how our products / services helped them and could help you too.

If you plan to separate your testimonials by category, then you may want to come up with a couple of sentences to intro each of those sections as well.

3. Call to Action

It’s important to have a call to action on every page of your website—that includes your testimonials page. Make sure your CTA is clear so people are confident about taking the next step.

This may be to schedule a consultation, make a purchase, view pricing, or learn more.

To sweeten the deal and increase conversions include an incentive such as a free preliminary consult, trial offer, or money-back guarantee.

4. Form or Link to Collect Testimonials

A testimonials page is not only a great place to showcase all the wonderful things your customers have said about you, but it can also be a place to collect testimonials.

​​Consider adding a simple form to your testimonials page (or link to another page with a form) for anyone who may want to submit one.

Keep your form design simple so as not to distract from your primary CTA, or, put it on another page and link to it if you want to include a lot of fields.

How to Build Your Testimonials Page

This section details to how to build your testimonials page in Mai Theme with Mai Testimonials, though most of this process can apply to any WordPress website that utilizes the block editor.

1. Add Testimonials to Your Website

​​The Mai Testimonials plugin automatically creates a “Testimonials” custom post type where you can add your testimonials for use on your testimonials page or anywhere on your website.

If you are not using Mai Testimonials, or if you are, and already have testimonials, skip this step.

Once Mai Testimonials is installed and activated, will see Testimonials show up on the left-hand sidebar on your Dashboard.

Select “Add New” to create a new testimonial. Include a name, the testimonial, byline (person’s title), website link, and image (when applicable).

2. Create Your Page

Create a new page, and name it Testimonials, Reviews, or something similar. Don’t get too fancy, you want it to be obvious what the page is.

3. Add Intro Text

Add the intro text you’ve created to the top of the page. If you are sectioning your page by testimonial category, that text should go right before your testimonials.

4. Add Testimonials

On sites with the Mai Testimonials plugin, there are two ways you can do this:

1. With the Mai Testimonials block
2. With the Mai Post Grid block

Either will work, but our new Mai Testimonials block includes additional settings specifically for testimonials, so we recommend using that.

There are lots of ways you can display your testimonials. You can control:

• The number of columns for your grid
• Whether or not to show the name, byline, and image
• If you want to display with boxed styling
• If you want to enable a slider and if it should show dots, arrows, or both
• Which specific testimonials are shown
• Image location
• Name/byline location
• and much more!

See our Mai Testimonials help doc for full details on all settings.

If you’re not using Mai Testimonials or want to have some fun with design, you can add testimonials to your page manually with various types of blocks or combinations of blocks.

Here are some pattern examples:

5. Add a Form/Link

You can use a form plugin to do this, such as WPForms. Include fields for name, byline, testimonial, and website URL, so it’s easy for you to input everything you need into your site later.

As mentioned earlier, if you’d rather not distract from your testimonials and CTA, link off to another page to collect additional testimonials.

6. Add a CTA

Last, but definitely not least, add a CTA to your page. Here are a couple patterns you may like (requires Mai Design Pack or Mai Solution to access):

Testimonials Page Pattern

Want to fast-track your page design?

We’ve created a new testimonials page pattern just for you, so all you need to do is put in your content and edit the Mai Testimonial block settings to your liking.

Closing Thoughts

Social proof is powerful—meaning a testimonials page is invaluable to your brand. You potential customers want to learn more about you and if you are a good fit for them, so organizing all your testimonials on a page is a smart idea to earn their trust and show that you are qualified to help them solve their problems.

Remember, if you want to build a testimonials page the way described in this post, you need the Mai Testimonials plugin, included in Mai Design Pack. With Mai Testimonials, your testimonials can be easily displayed on any page using powerful and dynamic testimonials layouts.