Big Changes to StudioPress
From Genesis Pro to Genesis Custom Blocks and the Genesis Framework to Genesis Plugins and Themes, you can count on WP Engine to continue to invest in developing reliable products and to invest in the growth of the community.
Sometimes, though, change feels like disruption. We know the Genesis Framework inside and out. We have your back, and you can count on us to help minimize this disruption by using Mai Theme.
Big changes were announced by StudioPress on May 11, 2021.
Here are four important facts from WP Engine’s announcement:
- The Genesis Framework will be distributed for free.
- StudioPress will no longer sell ANY third-party themes.
- StudioPress will no longer sell THEIR themes individually (one-time purchase).
- The StudioPress themes will be available in the Genesis Pro subscription.
- StudioPress Pro customers get access to Genesis Blocks Pro and Genesis Custom Blocks pro for FREE.
If you want to purchase a single StudioPress theme, you’ll need to be a WP Engine hosting customer, a Flywheel hosting customer, or a Genesis Pro user.
How the StudioPress Changes Affect You
We know many of you have purchased themes from SEO Themes, Mai Pro Theme, and Pretty Darn Cute Designs in the past. We have your back.
We intend to continue leveraging the Genesis Framework with Mai Theme.
The Genesis Framework will be included for free with every Mai Theme purchase.
And, if you already purchased a theme from StudioPress, we have an upgrade path for you to step into the future of block-based (and full site editing, when ready) WordPress sites.
StudioPress helped you get started and establish your WordPress website with a high-quality child theme powered by WordPress and the Genesis Framework. Now, step into the future and let BizBudding support your transition to a modern, block-based theme that includes a one-click theme setup process.
We Are in This with You
You can count on us to keep stepping Mai Theme into the future. We will support your transition to a modern, block-based theme.
Our focus on site speed and one-click theme setup are technology requirements bloggers need to easily set up a site and to successfully make money blogging.
If you are just getting started, we made launching a new site as easy as three clicks with our Mai Solution service.
Mai Solution combines all Mai Theme designs and plugins with managed WordPress hosting to provide a brand new way to quickly and easily launch a website. Mai Solution includes an advanced customizer to update layouts, ecommerce pages, and homepage designs.
WordPress and Themes Are Changing
WordPress has already rolled out its modern, block-based editor (AKA Gutenberg) that empowers site owners to customize and combine pre-designed blocks of content in a variety of ways to create visually stunning and unique page layouts.
The new WordPress editing experience encourages greater creativity and provides enhanced flexibility and more customization opportunities—and this is only the beginning.
The thing is, with these leaps in technology, the way WordPress themes are built has drastically changed and WordPress has said they are dropping support for the classic editor at the end of 2021.
While it might have seemed a bit disruptive to some customers, we acquired Pretty Darn Cute Designs and SEO Themes in 2020 in order to help bring those themes and the Mai Classic Themes into the world of Gutenberg.
WordPress Theme Support from StudioPress
When you purchased your theme from the StudioPress marketplace, it came with support from the StudioPress team, and they will continue to support you.
With that said, StudioPress has changed things up! They won’t be releasing updates for any themes (unless a security release is required).
Instead, all upgraded and new themes from StudioPress that leverage the latest and greatest features and technology will only be available through the Genesis Pro monthly subscription.
What This Means for You and StudioPress Themes
When technology shifts by leaps and bounds, and the way things “have been” changes—even when it’s to deliver a better, easier-to-use product—accepting that change can be difficult.
But that’s what we’re all doing together—WordPress Core, theme companies, plugin developers, and site owners.
If your theme is a Classic theme, which means it was built using the Classic version (non-Gutenberg) of WordPress, it is on its way to being outdated.
Your theme will still work, you just won’t be able to take advantage of all of the awesome new features, flexibility, and capabilities modern WordPress has to offer.
We want to help you change that by supporting your transition from a Classic theme to a modern, block-based theme.
Step Into the Future and Upgrade Your Theme
We’ve embraced the future of WordPress and worked tirelessly to recreate our Mai Genesis child themes to use the new block editor. We’ve also launched new themes and updated our renowned Mai Engine plugin to make it even easier for site owners to customize content blocks.
We now invite you to embrace the future with us and upgrade your theme.
Shifting Our Pricing Model
Change requires support. Moving from the Classic Editor to Gutenberg also requires support. We’e always prided ourselves on trying to provide the best support for the Genesis Framework and Mai Themes as possible.
To better support you, our pricing model has shifted from a one-time theme purchase to an annual subscription that includes support, theme updates via the Mai Engine plugin, and access to the Mai Blogging Community.
StudioPress has also shifted its pricing model and is no longer selling StudioPress themes as a one-time purchase. We love our StudioPress customers and want to help you transition to Mai Theme.
Change Isn’t Easy, We’re Here to Help
We know change is hard. Remember the switch to HTML5 themes?
We created the Mai Blogging Community to support you through change. The community is loaded with advice, guidance, and tutorials that help you build a better WordPress website using Mai Theme.
We were the first Genesis Child theme to not use widgets on the homepage (and created “Sections” instead). We were also the first to deliver a theme as an engine plugin.
These two ideas were departures from how things have always been done. It was difficult for some developers and designers to comprehend why we did that at first—until they saw the power and flexibility of Mai Theme.
You can count on us to keep focus on speed, flexibility, and ease of use.
We keep a keen eye on the WordPress roadmap to provide you with great support, amazing functionality, and extreme ease of use for your WordPress themes.
Our History with StudioPress
We’ve been around Genesis since 2008 when Mike first started building custom sites using the Genesis Framework. Around 2012 we realized Genesis was able to power large sites for big brands and help smaller sites get started quickly.
Over the years we’ve built meaningful relationships with amazing people. We’ve learned from the community. We’ve done our best to give back and share too.
It’s All About the Relationships
First, we would like to thank you for using Mai Theme and for your contributions to the Genesis Community.
The open communication and sharing of ideas inside the Genesis Community is something we are proud to be a part of.
We’re proud too, that Mike as a co-founder of BizBudding, continues to actively participate in the Genesis Community. You can find Mike sharing code, replying to questions, and commenting on important topics in the Genesis WordPress Facebook group, in the Genesis Slack community, and with the Genesis Shapers.
Secondly, we would like to thank you for helping us create our Mai Community. Mai Theme has gained traction, partly due to its fast clean code, the flexibility to customize, and the simplicity of theme setup. Mostly, though, we are proud to believe that we gained traction as a result of timely and helpful support provided by Mike and the team at BizBudding.
We appreciate all the lovely reviews of Mai Theme and the BizBudding team shared by the community. Thank you so much.
Meaningful Brand Acquisitions
Around 2019 we noticed the tide of change rolling into WordPress and StudioPress. Gutenberg was gaining popularity and the concept of full site editing was being explored by the WordPress Core team.
We envisioned creating a new version of the Mai Theme Engine, simply called Mai Engine today, that leverages Gutenberg blocks.
The acquisitions of Pretty Darn Cute and SEO Themes completed in 2020. Our goal was to extend a premium level of customer service and support to the site owners of those themes.
Joining the Genesis Shapers
The Genesis Shapers are a diverse group of hand-selected Genesis developers, marketers, and people representing multiple companies who volunteer to be a representative voice in the strategic direction of the Genesis roadmap.
We were pleased to be selected as charter members of the group to help the Genesis community continue evolving as one of the fastest-growing and open communities in WordPress.
We’ve provided business and customer insights to the Shapers Team and heavily contributed to the discussion on how Gutenberg will change the role of a theme framework (for both Genesis and Mai Engine).