We come across a lot of business owners who have great offerings and great websites, but they don’t have a blog. This is a mistake.
You may not consider yourself a blogger, but your photography business needs a blog. It’s not enough to post on LinkedIn, Facebook, or Twitter. Being active on social media is great, but it’s only one piece of the puzzle. A photography blog can help you improve your SEO, engagement, reach, traffic, credibility, trust, conversions, and revenue.
Blogging helps you boost your search engine rankings and improve your relationship with your audience, especially if you do content marketing. (Which is just a fancy way of saying: create content and put it out there.)
A good blog provides helps people by providing quality content to its readers so they can find the answers they need.
A great blog does this, plus positions you as the authority to provide a roadmap and help people master the particular topic in question. It positions you as the one with the expertise to guide visitors in the rest of the steps along the buyer journey, ultimately leading to your products or services as the solution to their problems.
Brainstorm & Do Some Research
Here are a few things to consider when writing your first blog posts for your photography website:
- the type of photography you do
- your mission and goals
- the kind of content you want to provide
- who your target audience is
- what pain points or problems are they trying to solve
- how your products or services help them solve those problems
For the first item above for example, wedding photographers have very different needs and concerns from portrait photographers. Yes, both shoot portraits, but one does so exclusively (and there are even different subsets within that such as headshots), so you need to consider how you can tailor you specific expertise to your audience and what you write for them.
Photography Blog Ideas
Professional photographers have plenty of experience to draw from when coming up with topic ideas, but it can still be a challenge coming up with blog topics if you’re new to blogging or if you’ve already written a lot of content.
Here are some photography blog post ideas to get you started.
1. Photography for Beginners
This is a great topic because you can build out a long-form post very easily based on your experience. This can be a full guide or a series of posts, basically everything a new photographer needs to know to get started.
2. How to Use [Tool] to Do XYZ
This can be one longer step by step guide or can be broken up into smaller tricks and tutorials for the various editing softwares that photographers typically use, such as Adobe Photoshop, Lightroom, and others.
Or, you can focus on physical tools like external lighting, cameras, tripods, and more. Tell people about the gear you use, why you love it, and what situations you use it in. These could be great review posts (e.g. “best camera”) and even provide an opportunity for some affiliate revenue.
Learn How to Share Affiliate Links Easily.
Highlight recommended products you love to help your visitors, build trust, and even increase conversion rates on your affiliate products. Learn how!
3. Best Apps for Photographers
Building off number two, you can create some posts focused on the best apps or mobile tools for photographers. You can easily tweak this to apply to your audience base.
For example, if your specialty is food photography, then you can talk about apps that make it easy to get the right lighting, background, color richness, angle, etc. with your phone.
10 Best iPhone Apps for Food Photographers
How to Take an Amazing Family Photo Yourself with an iPhone
This is a big one. There are an infinite number of things you can instruct other photographers on to provide great education. Think about your audience’s skill level and go from there.
If you find yourself creating a lot of tutorial posts, you can even turn them into an online course that you can sell on demand.
5. Best Locations for Photoshoots
Again, there are plenty creative ways of addressing this topic and making it more specific—for instance, adding seasons, states, countries, landmarks, and more.
These can be locations you have shot yourself or things on your bucket list.
Or, think about how to tie in your particular niche and skillset.
10 Best Locations for Landscape Photographers to Shoot in the Winter
The 20 Most Sought After Wedding Venues for Stunning Wedding Photos
Roundup: 5 Most Out of the Box Locations for a Boudoir Photoshoot
6. Favorite Photographers
Show some love to your favorite photographers! Yes, obviously you are amazing, but we all get our inspiration somewhere.
Whether these are long dead historical figures or your closest friends and colleagues, share what makes these people special and how they’ve influenced your own style and perspective.
7. How to Take a Great Family Portrait Yourself
This is a fun idea because it can apply to anyone with a camera (even if it’s just a phone) and actually be a way to bring in new clients. These people may be more willing to engage you for services or buy your prints because you hold a skillset they do not possess.
You can deep dive tips for getting your kids involved and excited about picture time, how to set up a portrait session at home, and even how to share your photos on social media so they look great.
If you are a portrait photographer or any kind of family photographer, then this also helps build your credibility with prospective photography clients.
8. X Photography Tips from a Professional Photographer
What are your best insider tips you can share from your experience?
This doesn’t mean you need to give away all your juicy secrets, just enough to get a beginner started and compelled to learn more.
9. Editing Playlist
As you well know, photographers spend a lot of time editing. You may even have a favorite music playlist that you do all your editing to.
Share it with your audience! You can tell the story behind why you chose the songs you did, how it helps you focus, and even tie in other tips about your editing process.
10. My X Best Photos and Why They Made the List
This objective here is two-fold. It shows off your best work—and if you sell prints, then there’s even the potential to make some extra sales—but it also allows you to go into the finer details of the technique and story behind those photos. You can build a deeper connection with your audience while demonstrating that you an an expert in your craft.
11. Your Photography Workspace
Every photography needs a great workspace! This fun idea allows you to share a bit of your personality and make a deeper connect with your audience. Show off where you work, how you set up your desk/studio/office, organization hacks, decor, whatever you want that feels relevant to your audience. This is also a great opportunity for a video. Get on camera give people the behind the scenes tour!
Want More Content Ideas? Read This.
Coming up with new ideas for you blog can feel difficult after a while. Use these 14 tips to come up with new content ideas to make it easier.
Bonus! Create an FAQ
While, this isn’t a blog post idea, an FAQ is an important piece of any photography website or blog…or any website in general for that matter.
You should address any questions or confusions that come up often in your client interactions to ease tension, reduce risk aversion, and build trust with your potential clients.
Here are some common FAQs for photographers:
- What does your pricing structure look like?
- Do you provide any packages, and if so, what do they include and cost?
- What’s your style of photography and how do you like to work?
- What kind of planning help do you provide (if any)?
- How much posing and direction do you provide?
- Do you back up the images from your photo sessions and for how long?
- Will my photos be used commercially? Do you provide a model release contract?
- Do you have insurance should anything happen during a photoshoot?
- What’s your turnaround time?
- What’s your image editing process?
- How do I get my final images? What’s the ordering process?
- What are the image ownership and sharing permissions?
Here are some key action items from this post:
- Brainstorm and write down who you audience is and how you can help with (with your goals in mind).
- Pick 1-2 posts from this list to write about to start.
- Create an FAQ to address the most important questions your clients/customers will have.
- Keep going! Expand on more ideas from this list or connect with other bloggers and business owners in your community.