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Coming up with new ideas can be one of the most stressful parts of content marketing. They have to be original and based on topics you feel comfortable writing about. It’s especially hard to keep coming up with new ideas every week. Plus, you need to think about how those new ideas are going to …
How are you doing? We are acclimating and pressing forward. I hope that your family and friends are safe and healthy. I’ve learned of a few college friends whose kids fell ill with Covid-19. It’s super scary, and I can’t imagine how they are coping. Luckily, the last I heard, the kids are recovering (they …
Wow, have things have changed rapidly with social distancing and sheltering-in-place as a result of Covid-19. I hope you and your loved ones are healthy and safe. A few weeks ago our team was at lunch hanging out together, sharing food, and discussing the upcoming release of Mai Sparkle theme using Lindsey’s new design. This …
As a content marketer, you’ve probably got all these great ideas for new content, but you need a place to organize them all. Organization is a key element of content marketing and gaining reach for your blog. This is why it’s helpful to have a content calendar so you can keep track of your ideas …
Why Should You Create Evergreen Content? Evergreen (or cornerstone) content is extremely important to your blog, because, as the name suggests, it stands the test of time. Invest time in evergreen content as part of your content marketing agenda; it’s well worth the effort. This type of content is always relevant and will consistently deliver …
While the Promotions tab isn’t as bad as the dreaded spam folder, it’s still not ideal for your emails to end up there. So why aren’t your emails going into your subscribers’ Primary Inbox? We’ve gotten this question a few times recently—surprisingly from established bloggers with big lists—so we put on our research hats and …
Everyone wants their site to rank the best it possibly can in search engines. Bloggers leverage SEO tools and webmaster tools, write high-quality unique content, and focus on building effective internal links to improve their SEO. Yet, duplicate content issues can still rear their ugly head to hurt website rankings. I frequently audit our website …
No one starts out with an amazing social media presence. We certainly didn’t. In fact, we were pretty weak at the game when we started. We spent the first couple of years at our company developing software. Then we decided to create a content strategy and regularly wrote blog posts on topics that were important to us. …
“Why is my banner zoomed in?”“Why is my head chopped off!?”“Why are my images blurry?” We get asked these questions all the time. So much, we realized we needed to give a detailed explanation of the importance of website image aspect ratios. We know it can be confusing, so with our explanations, analogies, and animations, …
More and more people are getting online, sharing their thoughts, and building businesses. As a serial entrepreneur, I love that trend. We’re very proud to support budding entrepreneurs with their online presence. Janna, for example, realized her dream of getting her own business online with Mai Solution. With nearly 1.8 billion websites on the Internet, …
Why Content Marketing is Essential If a tree falls in the forest and nobody’s around to hear it, does it still make a sound? The same kind of question can be asked of blogging. If you create content for your blog, but you don’t market that content, is anyone going to know about it? The …
Blogs have been one of the stalwarts in the world of SEO. For the uninitiated, blogs are individual websites that are updated regularly and usually have a word count tool embedded in them which focuses on the author’s interests, niche markets like anime, gardening, etc. It’s also incredibly informal, almost conversational in tone. WordPress has been the …
