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As a content marketer, you’ve probably got all these great ideas for new content, but you need a place to organize them all. Organization is a key element of content marketing and gaining reach for your blog. This is why it’s helpful to have a content calendar so you can keep track of your ideas …
Why Should You Create Evergreen Content? Evergreen (or cornerstone) content is extremely important to your blog, because, as the name suggests, it stands the test of time. Invest time in evergreen content as part of your content marketing agenda; it’s well worth the effort. This type of content is always relevant and will consistently deliver …
While the Promotions tab isn’t as bad as the dreaded spam folder, it’s still not ideal for your emails to end up there. So why aren’t your emails going into your subscribers’ Primary Inbox? We’ve gotten this question a few times recently—surprisingly from established bloggers with big lists—so we put on our research hats and …
Everyone wants their site to rank the best it possibly can in search engines. Bloggers leverage SEO tools and webmaster tools, write high-quality unique content, and focus on building effective internal links to improve their SEO. Yet, duplicate content issues can still rear their ugly head to hurt website rankings. I frequently audit our website …
No one starts out with an amazing social media presence. We certainly didn’t. In fact, we were pretty weak at the game when we started. We spent the first couple of years at our company developing software. Then we decided to create a content strategy and regularly wrote blog posts on topics that were important to us. …
“Why is my banner zoomed in?”“Why is my head chopped off!?”“Why are my images blurry?” We get asked these questions all the time. So much, we realized we needed to give a detailed explanation of the importance of website image aspect ratios. We know it can be confusing, so with our explanations, analogies, and animations, …
More and more people are getting online, sharing their thoughts, and building businesses. As a serial entrepreneur, I love that trend. We’re very proud to support budding entrepreneurs with their online presence. Janna, for example, realized her dream of getting her own business online with Mai Solution. With nearly 1.8 billion websites on the Internet, …
Why Content Marketing is Essential If a tree falls in the forest and nobody’s around to hear it, does it still make a sound? The same kind of question can be asked of blogging. If you create content for your blog, but you don’t market that content, is anyone going to know about it? The …
Blogs have been one of the stalwarts in the world of SEO. For the uninitiated, blogs are individual websites that are updated regularly and usually have a word count tool embedded in them which focuses on the author’s interests, niche markets like anime, gardening, etc. It’s also incredibly informal, almost conversational in tone. WordPress has been the …
Whoa, that sounds kinda gross. Trust me, dogfooding isn’t gross; you aren’t literally eating dog food. But dogfooding is really hard to do sometimes. Dogfooding, or eating our own dog food, occurs when an organization uses its own products and services. It’s a great way to test your own products in a real-world scenario before …
The world of search engine optimization (SEO) is affected by so many factors from content quality to backlinks to readability. With upgraded software, the industry can only evolve from here. The slightest update to your website can change the way algorithms read your website and the subsequent rank they give it. As much as having a …
Are you looking to redirect your existing WordPress posts and pages to a new URL? There might be several reasons for redirection, like you want to transfer your site or pages to a new domain, looking to change URLs for SEO, etc. If you are not sure what redirection is and how to do it, …
