SEO stands for Search Engine Optimization. According to Wikipedia:
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.
In normal people words, it means you want your site to be on the first page of Google search results. This is what everyone shoots for, so you can imagine how important it is to optimize your keywords to outrank your competitors.
The Genesis Framework is amazing, they’ve done all of the dirty work for you. All you have to do is enter your title, description and keywords into the fields they provide on your edit post page and voila. Understanding what those keywords should be to best optimize your content is the tricky part.
What keywords should I use? How do I optimize my content for search engines? I could spend hours here re-teaching you what I learned by reading a few documents online, or I could direct you straight to the source. I’m going to send you straight to the source. Google. Here is a document that Google created to teach everyone about SEO and how their search engine ranks pages: Click Here.