Do you have a remarkable website? Think you need one for your business?
The year 2014 set a milestone with the creation of more than 1 billion websites on the world wide web. Today, there are more than 1.8 billion websites. What makes your website stand out? Is it your web design, your social media strategy, your focus on Google search, or that everything you write is a great post that people love.
Communications and your voice online impact your conversion rates. You can’t be everything to everyone. You can’t make people listen to you. You can’t keep interrupting people. You can’t beg people for their email address. You can’t keep us waiting for a page to load.
But what you can do is build a remarkable website that the right people seek out. And that’s our objective at BizBudding. We can show you how to build a great website, how to increase your website traffic, and how to monetize your website.
Everyone and every business needs to be a publisher today. Even people who run an ecommerce website or sell ebooks. People are too busy to pay attention to advertising. There’s too much happening online. Our attention spans are too short.
At the same time, we are desperate to find good things to solve our problems. We need you to tell us your story. Convince us that your product solves our problems. Give us a way to learn more and share what we love.
We need you to become a publisher.
Publishing a website isn’t just for bloggers. It’s for professionals, health and wellness thought leaders, photographers, businesses, or anyone at all who has something to say or something to sell. Publishing, or content management, is one of three core components of a remarkable website.
Content is the magnet that draws in your website visitors. It’s also the most popular way to get Google to index your website. SEO is no longer “black magic”, but rather it’s great content that fulfills the needs of your readers.
Remarkable website content begins with identifying your unique value proposition. What do you have to offer and who should you offer it to? Answering the second part of that questions helps you to identify your website visitors and build a visitor persona. This enables you to create website content with your visitor in mind.
A website content audit is a great place to start categorizing and segmenting your content. Ideally, you’ll match your content segmentation with lead generation techniques that match your segmentation. You can also match your website content to the purchase or buyers’ lifestyle of your customers, especially if you are focusing on ecommerce sales. Combine remarkable content with a great web design and you’re sure to gain your customers’ trust.
Meta tags are really important too when creating or refreshing your content. For additional information on meta tags, see our post on SEO Best Practices for Your Website. Don’t forget to develop a content schedule that focuses on both creating new posts and content refreshes. You can also combine older posts into new cornerstone content.
Remarkable as a value proposition.
Building a new website takes effort. It’s more than hiring a design service and writer. You need to take into consideration optimizing landing pages to generate leads.
At BizBudding, we believe remarkable happens (as well as conversion) when you meet the needs of your website visitors. We focus our efforts in five core areas:
We also like to focus our efforts in that order too. You need a solid foundation in order to support the content your writers create. We also believe in WordPress as the content management system to use for your website’s online presence.
The key factor to consider with your website design is ensuring that it delivers value to your website visitors. Are they easily able to find the information they need? Create trust, ask for permission, be generous with content, and clearly articulate your business idea to create an effective website.
We love these remarkable website trends.
Most people love things that are beautifully designed, and in each industry, there are trends and standards for design and layout. Take the flower industry as an example. A creative balance and core set of guidelines are used to create remarkable flower arrangements. The same is true for the fashion industry. There’s a certain expectation of design in high fashion. You wouldn’t expect a fashion website to look cluttered, unbalanced, and in disarray.
Cool, attractive, nice websites have always played an important role in web design. This is even more important in today’s website design trends, as traffic from mobile devices continues to increase. Want to ensure your designs work? You can use heatmaps to track where your visitors click.
We consider the trends listed below to be must-haves. Be sure to follow our blog for other free tips on how to build remarkable websites.
BizBudding is the right partner to help you build a remarkable website. We’ve worked with startups, small businesses, and industry leaders—and have helped each one level-up. We’ve uniquely combined the technology infrastructure and marketing platforms needed to create great websites.
Fullscreen Sites Declutter the Web Page
A trending website look is a fullscreen site, also known as full-screen backgrounds for full-width pages. Many web developers have opted to create these fullscreen sites instead of using a sidebar. The benefit to the full-width page is that your readers are able to focus on the content and not be sidetracked by a menu of items in the sidebar. Most responsive web designs drop the sidebar below the main content when viewing the web page on a mobile device. Removing the sidebar creates beautiful sites that are easier to read.
Use Plenty of Whitespace
Another trend we are seeing with custom design websites is using plenty of white space between your content sections in your web page design. A good example of this is how we built our homepage. We combine generous padding and full-screen images to create a spacious flow. Your mobile visitors will appreciate the flow too.
Visual complexity often slows a website visitor’s ability to become comfortable and accepting of the content on a web page.
Center Align Your Logo
Centering your logo looks great when you have a balanced menu on either side of the logo.
Use Inbound Marketing Within Your Content
Consider embedding lead generation and inbound marketing calls to action within your content. This technique is very effective, especially if you have removed your sidebar.
Get To PHP 7.2
Okay, we had to go and throw in a technical trend. This trendy tip has nothing to do with your website look or a beautiful design. But you need to do this. Really. Make sure your website is running on at least PHP version 7. (Note: The lowest version of PHP you would be using is 5.6.)
Seriously, all you need to do is call your web hosting company or open a support ticket with them and ask: “Is my site running PHP 7.2?”.
There are quite a few benefits to PHP 7.2, but two of the most important are that your site will run significantly faster, and you will be able to serve more page views to more people without adding any additional web server resources.