About this Course
Blogging 101 is a self-directed online course that will teach you the basics of blogging. Dr. Sarah will tackle many topics related to lifestyle blogging. David will tackle many aspects of creating and maintaining a WordPress blog.
Blogging 101 Course Features
Regardless of what brings you to the world of blogging, this course will teach you both the behind-the-scenes skills needed to build a highly-trafficked blog as well as best practices for forward-facing content, including how to get started, set up a website to fit your needs, build a brand, organically grow your audience, and begin to monetize.
With this self-directed online course, you’ll learn :
- how to build a brand before you ever write your first blog post
- the fundamentals of website design using WordPress
- strategies for content creation
- tracking engagement and your audience demographics
- search engine optimization (SEO) and building authority
- organic audience building on social media platforms
- how to build an engaged e-mail list
- how to begin to monetize your brand
Dr. Sarah Ballantyne, PhD is the creator of the award-winning ThePaleoMom.com, a New York Times bestselling author, a popular keynote speaker, and a world-renowned health expert. Dr. Sarah launched her blog and associated social media presence in November 2011 using a free platform. With absolutely zero upfront investment into her website, she was able to rapidly rise to become one of the most recognized thought leaders within the Paleo and alternative health communities with one of the highest-trafficked websites among her peers. Her audience, now in the millions, was grown 100% organically using the strategies you’ll learn in this course. Dr. Sarah successfully monetized her website, while staying true to her brand, which now supports six employees.
In Blogging 101, Dr. Sarah will teach you about branding, content creation, organic audience building, and the strategies she used for monetization, and as well as share how she built a successful business from a successful blog.
David Schmeltzle started his career in software development and quickly learned the importance of integrating technology with business process and marketing. Combined with an analytical focus, this results-oriented approach became the foundation for BizBudding’s professional services and it’s software and hosting platforms.
In Blogging 101, David will teach you about launching a website, SEO and authority building, how to track your traffic, and website best practices.