On today’s podcast, we’ll cover SEO for categories and tags. What’s the purpose? What Matters the Most? Make sure to listen as we dive in and take a look at categories and tags from both a developer viewpoint and an SEO Viewpoint.
- Merge closely named tags
- Read Googles SEO Starter Guide
3:50 What’s the real purpose of doing SEO?
5:05 Content needs to be organized and easy for readers to connect to.
5:40 Ultimate goal is that it is well structured and has a good flow and figure out where to go once a reader is on site. It helps search engines see the relationship between sites.
7:15 SEO is more than just categories and tags; it’s also about the organization of your content.
7:40 What are categories and tags?
9:00 Applying taxonomies to your content? Tags are used to explain things in greater details.
9:50 How food bloggers (and other WordPress bloggers) can set up categories and subcategories.
11:10 How to organize categories and tags so that they create a path of knowledge for a reader.
14:30 Tag clouds and how it flows in the language of the content, where most relevant the tags show up.
18:15 Breadcrumbs are a high priority and provide structure to the search engines and to the users to know they are in a particular category.
20:40 How individual pages rank for detail words and archive pages can rank for terms.
21:20 Tips and guidance for organizing categories; how many should you have?
24:40 How to get started with information architecture and creating content for a beginner.
27:55 What should your first category be?
28:50 The clean up process, redirecting and organizing categories, posts and tags.
31:30 What happens if you delete categories or tags?
32:00 Naming tags and categories.
33:45 Tags to group products related to a category.
36:45 How to see what’s happening on your site with SEO and how you organize your content. Tracking internal site search (what people are searching for on your site.)
40:30 Avoid scaling too quickly with tons of categories and tags before you have content, duplicate tags plurals, and lack of clearly defined structure.
43:30 Site structure is an important factor but SEO is forgiving, you can go back and restructure or improve it.
44:45 Community for learning more about building better blogs and getting encouragement from others.
46:20 Just start writing and then see how google is reacting to your content.