Our guest on the podcast today is clearly someone who fits the definition of Cranktivity. Tom is not only a seasoned podcaster but he also is the host of America’s largest syndicated home improvement radio show! Tom shares insights on everything from how to start a podcast to how to entice podcast listeners with storytelling.
On this episode, discover the best way to prep your podcast guests so they sound uber professional and you end up with a quality podcast. Plus, strategies on consistency, engagement, audio quality, transcripts, and lots more, so stick around.
- If you’re already blogging, consider taking evergreen content, and sharing the story behind it.
- Download this spreadsheet for podcast planning.
- 1:00 How to take content from a website and expand it to reach an audience.
- 1:35 When and how radio show got started. Tom found that he had content without a shelflife.
- 6:35 If you’re already blogging, consider taking evergreen content, and sharing the story behind it is part of how the podcast got started. Sharing this experience and creating a personal connection is a good way to use audio.
- 7:00 Today was the 2,000th episode of podcast hosting for Tom.
- 7:45 At what point when you are growing a podcast does it make sense to add a cohost
11:30 Reasons to have a cohost
- someone with a skillset
- background in relevant space
- not just because you are friends (that level may not be detectable by your audience) – avoid nonsense part, lead with something of value
- identify a pain point and offer a solution, who is most interested in what you have to say
- topic diversity and value of your content
- 12:50 How you talk to your audience, what you have to say (Lead with pain, then give answer/solution) think of the value of your audio, don’t get sidetracked with banter.
14:20 How to prepare your show. Live vs. Scripted advantages and disadvantages:
- Look for parts of the conversation that may be irrelevant
- You cannot be better live than you are prerecorded or scripted
- Everything needs to be edited after the fact
- 17:00 Trying not to sound “ready” and how to not sound that way. Making people comfortable.
- 18:43 Always give yourself an edit point (instead of self-correcting) know how to back up and start again.
- 20:20 Starting over and remembering that you have that power – guidance on how to make self-corrections. Editing after publishing and correcting after upload.
- 21:57 More tips on how to make a podcast sound like it’s live.
25:35 To make your podcast sound high quality, pay attention to your audio quality.
- Echo delay, repeat, moving microphones
- Having guest on a separate track so you can better edit (affiliate link)
- Editing tips (remove um, ah, popping your p’s, etc.)
27:33 Tips for bloggers transitioning from blog content to podcast, keeping the content relevant, enriching the content experience.
- Show schedule with relevant content for the podcast topic
- Leverage posts for content or audio to drop in posts
- Tom records shows about a month in advance to give him more room in his schedule
30:00 Consistency with podcast episodes is crucial
- Consistency of content, time, length and delivery as well as with publishing podcasts – external interviews, producing segments about topics
- Be your own best guest
- On the streets type podcast, record interview on the go
- Segments about topics
- 35:00 Engage your audience, length of the podcast, have audience send in questions, use questions on audio files to add to the episode and then answer the question on the podcast. Shownotes and other content to include. List main topics in the title, a preview of what’s to come, say this in the intro.
- 38:30 Tips on including transcripts
- 40:24 The process of storytelling, getting the hook started right away.
- 42:12 Craziest things that have happened
- 44:00 Planning in advance
45:23 Tips for growing and monetizing your own podcast.
- Disclose things that are sponsored
- Tom’s three-legged test
- Dropping audio spots into existing podcasts
- 50:00 Problem solving for the service or health & wellness industry.