Your Website is Your Best Marketing Tool There are millions of internet users across the country and all over the world. Think of the possibilities! Of all those people, surely some of them need what you have to offer. On the other hand, there are most likely many other businesses that do what you do. …
How to Increase a Website’s Traffic
You’ve taken the time to grow your business. You’ve invested in your website and developed marketing campaigns. But for some reason, you still aren’t getting the website traffic you had hoped for, and it can be hard work figuring out where to begin to start moving in the right direction. In this post, we’ll share several …
7 Reasons You Should Use Video Marketing
The whole point of having a business website is to attract customers. You want people to know what you do, what you offer, and how you can help them. One of the best ways to do that is through video marketing. A short video demonstrating a new product, talking about a service, or alerting customers …
How to Promote Your Blog
Learn how to promote your blog on social media, through your website, and with email marketing. This post also goes into the preliminary work you need to do to understand your audience, what you need to know about social media algorithms, and some specifics about creating content for each platform. Why Content Marketing is Essential …
The Most Popular Social Media Platforms
No one starts out with an amazing social media presence. We certainly didn’t. In fact, we were pretty weak at the game when we started. We spent the first couple of years at our company developing software. Then we decided to create a content strategy and regularly wrote blog posts on topics that were important to us. …
Why Your Emails are Going into the Gmail Promotions Tab
While the Promotions tab isn’t as bad as the dreaded spam folder, it’s still not ideal for your emails to end up there. So why aren’t your emails going into your subscribers’ Primary Inbox? We’ve gotten this question a few times recently—surprisingly from established bloggers with big lists—so we put on our research hats and …
Increase Email Open Rates
Email marketing is an important aspect of growing your business. However, most people’s inboxes are so stuffed every day that the delete button seems to get more of a workout than any other key on the computer. The trick to making sure your email isn’t a victim of the dreaded delete button is to make …
What is a Landing Page and How to Use Them
This post covers the basics of what a landing page is as well as some tips for how to create engaging landing pages that convert. Above all, your landing pages should be easy to understand and should emphasize the transformation the user could experience if they decide to invest—time, attention, money, whatever it may be, …
How to Write Compelling Email Subject Lines
Email marketing is a great way to drive website traffic and keep your customers up to date. A carefully crafted email maarketing strategy helps provide users with useful information that they can click through to land on different pages of your website such as a blog post. This is why it is imperative to put …
Understanding the Value of Thank You Pages
Website thank you pages enable you to track conversions, offer additional products and services, and apply tags for site retargeting. They are an ideal way to not only thank the customer but to approach them in a positive manner with a follow-up offer. For example, saying “Thank you for downloading our pdf! Did you know …
Use Social Media to Drive Traffic to Your Website
You have a business, which has a website. Now you need to get people there, so they will see your products and become customers. But how? One way that we’ll discuss today, is to use social media to drive traffic to your website. What can social media do for my website? Having a strong social …
Best Practices for Plain Text Emails + Why They’re Important
Recently we’ve been working with some large email campaigns within our marketing automation group, and have been examining the factors required to increase email deliverability rates. One factor to help increase email deliverability is to create a plain text version of your HTML-based email. While they may not be nearly as attractive as HTML-based emails, …
Best Practices for Plain Text Emails + Why They’re ImportantRead More